A flavored alcoholic beverage packaged in a single-serving steel container, typically that includes a tart and candy berry profile with synthetic coloring, represents a rising section within the ready-to-drink (RTD) market. The product usually combines a base spirit or malt liquor with synthetic flavorings and sweeteners to imitate the style of a preferred confection. For instance, a beverage could emulate the distinct taste of a blue raspberry-flavored laborious sweet in a handy, moveable format.
The attraction of such a product lies in its comfort, accessibility, and novelty. Its pre-mixed nature eliminates the necessity for mixing components, whereas the single-serving format makes it moveable and appropriate for outside actions. The candy and recognizable taste profile caters to a large demographic, together with these new to alcoholic drinks. From a historic perspective, flavored malt drinks paved the way in which for the present RTD increase, with progressive taste mixtures attracting shoppers looking for alternate options to conventional beer and spirits.
