The topic refers to a selected sort of merchandise produced by the South Korean musical group Purple Velvet. It’s a packaged assortment of things launched yearly, usually close to the top of the yr, to coincide with upcoming seasonal celebrations. These collections usually embrace gadgets reminiscent of calendars, diaries, posters, picture playing cards, and different stationery or novelty items branded with the group’s picture and theme for the approaching yr.
The importance of such merchandise lies in its direct connection to the fan base. These collections present followers with unique, limited-edition gadgets associated to their favourite artists, fostering a stronger sense of connection and group. Traditionally, leisure firms have used such a product as a key income stream and a technique of sustaining engagement with followers in periods between album releases or promotional actions. This apply has turn out to be a longtime a part of the Okay-pop business’s advertising and marketing technique.
