Promotional private hygiene merchandise, sometimes antiperspirants or deodorants, are sometimes distributed to customers for gratis by means of postal companies. These complimentary gadgets permit people to expertise a product earlier than committing to a purchase order. A producer may supply a small model of their new scented deodorant for purchasers to guage its effectiveness and perfume.
This type of advertising offers a number of benefits. For the buyer, it represents a chance to check merchandise with out monetary threat. For the model, it might result in elevated product consciousness, encourage trial, and in the end drive gross sales by changing pattern recipients into common clients. Traditionally, this technique has been used to introduce new merchandise and acquire market share, particularly in aggressive client items industries.